Ella Irwin, the head of Safety and Trust at Twitter, has recently confirmed her resignation from the social media company. Her departure comes at a challenging time for Twitter, as the platform faces criticism for its inadequate safeguards against harmful content, particularly since its acquisition by billionaire Elon Musk.
Irwin, like several other newly appointed executives, joined Twitter just two months before Musk’s $43 billion acquisition of the platform. After Musk assumed office, Irwin was promoted to the role of head of safety and trust, succeeding Yoel Roth, who resigned.
When media outlets reached out to Twitter for details about Irwin’s resignation, they received an automated response in the form of a “poop emoji.” Irwin herself has chosen to remain silent on the matter, refraining from providing any statement regarding the specifics of her departure.
Irwin’s resignation occurs at a critical juncture when Twitter is grappling with retaining advertisers due to concerns about association with inappropriate content. Brands are boycotting Twitter advertisements, causing the platform to face challenges in revenue generation.
Since Musk’s acquisition, Twitter has witnessed significant changes, with a purchase price of $44 billion and a current valuation of $15 billion. The company has seen a wave of employee resignations and terminations, while also encountering ongoing revenue issues amidst the advertising crisis.
Musk has introduced a new feature called “Community Notes” to enhance tweet context and has appointed Linda Yaccarino, former advertising chief at Universal, as the new Twitter CEO.
Twitter is also under intense scrutiny from regulators, particularly the European Union, regarding content moderation concerns.